Urban Outfitters: A/W Story

I came across the Urban Outfitters Winter 2010 catalogue which is great. Just like the Toast catalogue, they have created their own story, and although it is targeted at a younger customer, its very strong, they know who their customer is and what they want. The catalogue has a small section in the middle with features including: designer collaboration, music, promoting a new store and a winter survival guide. They are constantly promoting the brand whilst appealing to their customers.

Anyway, here is a look at the catalogue, the images are great, but I also like the pages in between that focus on homeware, accessories and clothes.....