Hackett

Hackett is definitely not as old as Aquascutum, but it is as British as they get. The advertising campaigns,  marketing, products, styling, fabrics, clothes, everything creates a truly British image. So its a great company to get inspiration from...

These images show examples of Hackett's advertising campaigns from spring/summer 09 through to spring/summer 11. Hackett's branding remains true to its British roots, it has created an image of the English gentleman, who retains his timeless British style, but has lots of character.

Hackett also has a very strong relationship with the world of sports which it also manages to incorporate in its advertisements, creating a clear identity.

The images above are really nice. They capture a sense of nostalgia, classic British style, luxury, London city, sports and everything else that the company represents. They have managed to create a bold image and really know who they are and who their customer is.