Friday 13 May 2011

Aquascutum

The company I am designing for is Aquascutum, with its extremely long and rich British heritage, it is an amazing company which initially did amazing things for fashion, in particular tailoring. It was one of the first company's to develop the trench coat, and then went on to create suits for men, and eventually for women. It is still an extremely successful and international fashion brand today, with a classic, timeless approach to soft tailoring, however they have updated their look to keep up with the times.




























Details.....




























The details were the most inspirational for me, they're simple but they add a really nice touch and finish to the tailored jackets. I like the flap pockets, trimming and paneling details.

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